• Connect Magazine PWN Vienna

Women in Business: Making it in Austria

Cooperation between the Association Business Women of Bosnia and Herzegovina (BWBH) and Professional Women's Network (PWN Vienna)


From left: Alisa Kapic, Tina Mravak Pogacic, Karin Fuhrmann, Nadina Gradascevic

Many people strive to reach the C-suite in their life, but the path to the top can be challenging and difficult to follow. Because we believe that the best way to learn is from the experiences of those who have already reached the goals you may also wish to accomplish, #PWNVienna and #BWBH (Business Women of Bosnia and Herzegovina) have co-organized a panel discussion with three exceptional #femaleexecutives who made it in Austria.


Thank you very much Alisa Kapic (Vice President Sales North Europe and Country Director Austra at IWG), Tina Mravak Pogacic (COO UniCredit Bank Austria AG, CEO UniCredit Services GmbH) and Karin Fuhrmann (Tax Advisor and Managing Partner at TPA Austria) for sharing your experiences and life stories! You have been truly inspiring.

We now know more about the ingredients of a successful career in Vienna: do what you love and know your why; have a highly disciplined approach; invest in networking and relationships; simply try to be your best self every day so you can inspire the people you lead.


Thank you Nadina Gradascevic for moderating this amazing panel and to all participants for enriching the discussion with your great questions (feel free to tag yourselves).

Thank you Square One Co-Working Spaces for hosting us at your wonderful co-sharing space!


Guest speakers/panelists

Alisa Kapic, Vice President Sales North Europe and Country Director Austra at IWG

Alisa Kapic is the Vice President of Sales for Europe North at IWG (International Workplace Group). She’s been working in the serviced office real estate industry for 15 years across different geographies. Prior to that, Alisa worked for an American Telecommunications Distributor in Memphis, TN and moved to Europe as a Sales Marketing Director responsible for developing the CEE market. Alisa is a passionate athlete, devoted mother, spouse and leader. She has met all the challenges when working in new countries with people from different cultures and understands that flexibility and adaptability played key role in her success.


She is a member of Phi Theta Kappa National Honor Society, Phi Beta Lambda, was on Dean’s list and received Christian Brothers University Bob Stephenson’s top scholar award in 1996. She was also in the National Association of intercollegiate athletics All-American. She volunteered for different charitable organizations (International Children’s Heart Foundation and Catholic Charity Refugee Program). She was named Area Director of the year at IWG in 2009.



Tina Mravak Pogacic, COO UniCredit Bank Austria AG, CEO UniCredit Services GmbH

Tina Pogacic is COO of UniCredit Bank Austria and a CEO of UniCredit Services Austria with 10 years of experience in Banking majorly in IT. She started her career as IT Developer at Zagrebačka banka in 2010, where she held her first managerial positions introducing Agile to the Bank. During her time in Croatia, she was responsible for the processes lead transformation. Having brought a new way of working to Zagrebačka banka, she moved to UniCredit Bank Austria, taking over different responsibilities up to the current ones. One of her most important milestones was to enhance proximity between UniCredit Bank Austria and UniCredit Services, Banks IT provider, leading to reduced silos, improved customer experience and faster decision making processes. Besides all this, she loves to discover new places and people all around the world. 



Karin Fuhrmann, Tax Advisor and Managing Partner at TPA Austria

Karin Fuhrmann is a tax advisor since 1993 and partner at TPA Steuerberatung GmbH in Austria since 1997. The main focus of her work is on the tax consulting service of real estate and includes all relevant tax types including VAT, real estate tax and real estate transfer tax. She is a lecturer and author of books. Furthermore, Karin Fuhrmann is a member of the Expert Committee of the Austrian Chamber of Tax Consultants and Auditors, Salon Real and immQu.



Chair of the panel

Nadina Gradascevic is an international business and leadership consultant, an effective entrepreneur with 13 years of international experience in driving and managing sales and business development, pioneering new concepts and products and advising leading global companies (DAX 30, STOXX 50, FTSE, ATX) and clients from 30+ countries. Engaged leader and astute strategist with extensive cross-cultural experience and unique drive for excellence. Nadina is an ex-investment banker, keynote speaker, certified business trainer, mentor for start-ups/entrepreneurs, mentor for expats and the board member of the Association “Business Women of Bosnia and Herzegovina” based in Vienna. She was awarded for outstanding contribution to women’s empowerment. 



© photo andreashoyer.com/photography

© 2020 by PWN Vienna

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