• Connect Magazine PWN Vienna

Business Storytelling in the Workplace



Practical tips on how to use storytelling while interacting with colleagues, bosses & business partners


Storytelling has become a very powerful and popular tool in the commercial environment and in public speaking. It is also becoming very powerful for professionals - individual contributors as well as leaders - in the workplace.


In her workshop, Laura will share how each of us can use stories to communicate with others and improve the ability to inspire, engage and persuade. You will learn practical frameworks for storytelling under different contexts. She is inspired by a quote from the New York Times best selling author, Mr. Daniel Pink and his book “A Whole New Mind --- Why Right Brainer will Rule the Future ”:

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

Thank you, Laura to inspire us into action!


Speaker profile


Laura Li worked for over 25 years as a senior HR leader based in Asia for businesses ranging from well established enterprises to start-ups to NGOs, where she was dedicated to people development and leadership enhancement. Five years ago, she followed her passion and moved to Vienna and became a coach, focusing on leadership, communication and career development. Since then, Laura has coached top-level executives as well as new managers located in North America, EMEA and Asia. During her coaching journey, Laura realized that the importance of storytelling in the workplace has been underrated. Seeing an opportunity, she began helping her clients to develop storytelling skills, as she believes that storytelling is critical for career success. Laura is an ICF Professional Certified Coach, and has an MBA from Rutgers University in the USA.